Your Privacy Matters

Privacy Policy

Last updated: November 5, 2025

Introduction

OB Measure ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and assessment services (collectively, the "Service"). Please read this privacy policy carefully.

Information We Collect

Personal Information

We collect information that you provide directly to us, including:

  • Account Information: Name, email address, password, and account preferences
  • Profile Information: Optional demographic information such as age, gender, industry, job title, and organization
  • Billing Information: Payment card details, billing address (processed securely by our payment processor)
  • Communications: Information you provide when you contact us for support or inquiries

Assessment Data

When you take assessments, we collect and store:

  • Your responses to assessment questions
  • Assessment completion dates and times
  • Assessment scores and results
  • Historical assessment data for progress tracking

Automatically Collected Information

When you access the Service, we automatically collect certain information, including:

  • Log Data: IP address, browser type, operating system, pages visited, time spent, and referring website
  • Device Information: Device type, unique device identifiers, and mobile network information
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Process your assessments and deliver results
  • Manage your account and provide customer support
  • Process billing and payments
  • Send you updates, newsletters, and marketing communications (with your consent)
  • Analyze usage patterns to improve our assessments and features
  • Conduct research and development (using aggregated, de-identified data)
  • Detect, prevent, and address technical issues and fraudulent activity
  • Comply with legal obligations and enforce our Terms of Service

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • With Your Consent: When you explicitly authorize us to share information
  • Service Providers: With trusted third-party vendors who perform services on our behalf (e.g., hosting, analytics, payment processing)
  • Team Administrators: If you're part of a team or organization account, administrators may access your assessment data according to organizational policies
  • Legal Requirements: When required by law, court order, or government investigation
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (users will be notified)
  • Aggregated Data: We may share anonymized, aggregated data for research and statistical purposes

Data Security

We implement appropriate technical and organizational measures to protect your information:

  • Encryption: Data is encrypted in transit (TLS 1.3) and at rest (AES-256)
  • Access Controls: Strict access controls and authentication mechanisms
  • Regular Security Audits: Periodic security assessments and vulnerability testing
  • Employee Training: Staff are trained on data protection and confidentiality
  • Secure Infrastructure: Enterprise-grade cloud hosting with redundancy and backups

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy:

  • Active Accounts: Information is retained while your account is active
  • After Cancellation: Data is accessible for 90 days, then permanently deleted (unless legally required to retain)
  • Legal Obligations: Some data may be retained longer to comply with legal requirements
  • Aggregated Data: Anonymized, aggregated data may be retained indefinitely for research purposes

Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal information
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Receive your data in a structured, machine-readable format
  • Opt-Out: Unsubscribe from marketing communications
  • Object: Object to certain processing of your information
  • Restrict: Request restriction of processing

To exercise these rights, please contact us at [email protected]. We will respond within 30 days.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Essential Cookies: Required for the Service to function (e.g., authentication, security)
  • Performance Cookies: Help us understand how users interact with the Service
  • Functionality Cookies: Remember your preferences and settings
  • Analytics Cookies: Provide insights on usage patterns (using Google Analytics)

You can control cookies through your browser settings, but disabling certain cookies may affect functionality.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission for transfers from the EU/EEA.

Children's Privacy

The Service is not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16, we will take steps to delete it promptly. If you believe we have collected information from a child, please contact us.

Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we will provide prominent notice or seek your consent where required by law.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Email: [email protected]

General Inquiries: [email protected]

Phone: +1 (320) 298-7764

Address: St. Cloud State University, St. Cloud, MN

GDPR Compliance

For EU/EEA residents: OB Measure complies with the General Data Protection Regulation (GDPR). You have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.